Use a keyword in your anchor text

When creating a link, make sure you use your keywords in your hyperlink. For example, I am running a competition on Crush Calculator, where you stand a chance to win an Apple iPod Touch. As you can see, I have included the exact words I want associated with my competition. This tactic will influence your rankings in search engines relative to the searching of these key words.

Link from relevant pages

When linking to a website, if the link containing page is relevant to the destination website, the ranking will be treated better than a link which points to an irrelevant website. It makes sense though and shows just how intelligent these search engines are!

Link to relevant pages on your site.

Having incoming to your website is great an all, but having links from external sites pointing to relevant pages on your site will increase your rankings. If the link text is "win an Apple iPod Touch " then you should make sure that the link goes to a page that has the competition. If the link text matches the content of the linked pages then it’s more likely that your website is really relevant to that term and it’s more likely that you’ll get high rankings for that search term. This is not the only benefit, this will also increase your users visiting pleasure.

It’s good if the link is from an authority site

Technorati gives websites authority ratings and having links coming from websites with high authorities will benefit your page rank. So having thousands of links from very low authority websites will not jump your page rank up a lot, rather take your time to get a link back from a website with a high authority.

The link must not have a nofollow attribute

The new attribute is called "nofollow" with rel="nofollow" being the format inserted within an anchor tag. When added to any link, it will serve as a flag that the link has not been explicitly approved by the site owner. This seems to be the next big thing circulating the Internet. You can read more here.

PPC Classroom is launching some interesting stuff later on today, roughly 8hours from the time I am blogging this.

I have watched the videos, and done some reading, and there’s definitely some interesting information available to all of us. This course is not just for noobs, but it is also for the more experienced affiliate marketer.

If you are interested in reading more, give this link, a click now!

Clicky web analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Many analyzers give good summaries, and Clicky is no different - but the similarities stop there. Clicky stands out with its refreshingly clean and simple interface, innovative features like Spy and RSS feeds, and an unrivaled per visitor level of detail. You also get real time stats, outbound link tracking, download tracking, IP tagging, custom data tracking, and much more.

I have signed up for the service, and am very happy to see some interesting results already! After just 25 minutes of being a member, I can already see these features showing up:

• Visitors (time, country, actions performed, browser)
• Actions (Where did the user move around the site)
• Content (Which posts where most popular)
• Links (Incoming, outgoing & top referers)
• Searches (Keywords, Engines, etc.)

So all in all, this is a good service. The fact that the interface is all Web 2.0′ey makes it even more worthwhile, it’s like getting two cherries on top.

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Knowing which keywords are most prominant on your website is extremely important when aiming at targeting certain adsense adverts. What would be point be of having adverts about food, on a blog about cars? I think you see what I’m saying don’t you?

I have used a number of different approaches to determine this, from writing my own code to read through my site and determine the most popular words, to searching the Internet high and low. Many of these approaches worked nicely, but just not efficiently enough for me. I was until this morning, that I hadn’t found an extremely smart engine, and then I came across this one. I’ve given the engine a couple runs on different blogs, and have been amazed at the results, I can honestly say that this site is one you definitely should be checking out.

Knowing which key words are being most prominant, will allow you to reshape your blog’s content, and target those relative adverts easily.