Aaron Wall recently sent out a newsletter, which included some useful bits and pieces. He has created a couple SEO tools, which he is allowing us all to use. These tools allow you to use a wide array of keyword research, competitive research, and link research tools conveniently from one location. The tools are very easy to embed into a website, making them extra useful.

These Google Gadgets are lightweight XML programs that allow you to place interactive data inside web pages. This technology is useful for researching compact data points like site age, related keywords, or the quantity of inbound links pointing at a page…all the types of data points that are included in SEO for Firefox and a few that are not. If you prefer to have this type of data accessible from a toolbar we also created numerous SEO buttons for the Google Toolbar.

The list of tools is as follows:

• Keyword Research & Competitive Analysis Tools Gadget
  • Allows you to use all the major free keyword research tools from one location.
  • Links off to additional paid keyword research tools.
  • Links to popular competitive analysis tools and lesser known useful competitive analysis tools.
• Link Analysis Google Gadget
  • Shows you the different ways to search for backlinks from the major search engine.
  • Allows you to see fresh citations from blogs via Google Blog Search and Technorati.
  • Shows reviews and citations from Del.icio.us, Digg, StumbleUpon, and Wikipedia.
  • Links off to additional tools.

Take a look at the SEO tools here.

Over the coming weeks, we are releasing 4 major updates to the service to further assist in the development of your ad campaign.

1.  Auto-Update Filter
At the touch of a button, you can automatically update your competitive filter without logging in to your Adsense™ account.  Want to save even more time?  You can also specify regular intervals for AdsBlackList to update your filter for you!

2.  Multi-Domain Checker
You will now be able to query multiple sites against the database… allowing you to quickly identify sites which are blacklisted.

3.  AdsBlackList Sandbox
The sandbox allows AdsBlackList to perform a detailed analysis of your website(s) and rapidly build a list of actual adverts which appear on your pages.  The adverts (and their respective advertisers) are automatically cross-referenced against the blacklist and added to your personal filter.

4.  AIP for Adsense™ Integration
AIP for Adsense™ provides real-time statistics and proven click fraud prevention techniques to help sustain & protect your Adsense™ account.  AIP for Adsense™ is the ONLY 3rd-party click auditing software still able to provide detailed advert information (Ad Title, Ad Text & Ad URL).  Further information can be found here.

We hope you are enjoying the latest and most advanced version of AdsBlackList and look forward to seeing you soon.

Discussion Blog and Forum..

Learn how to improve your rankings across all of the major search engines and increase the qualified traffic to your website using the time–tested SEOToolSet™ tools and methodology. Based on years of search engine research and successful website optimisation, Bruce Clay’s SEO training course teaches you how to analyze search engine results and edit your website to achieve top placement with the SEOToolSet™.

To be relevant to people with all levels of SEO knowledge and experience, course topics range from the basic theory behind how search engines work, to advanced SEO techniques like how to optimise dynamic pages or increase your conversion rate without sacrificing rankings. The course also features an SEO Code of Ethics and best-practices session.

The following agenda is an overview of the SEOToolSetâ„¢ training course. The training materials are constantly updated to include the latest developments in the industry. Each student will:

• Learn what must be done to get top rankings.
• Learn how to increase click-through rates.
• Understand how to make your site more relevant.
• Find out how your server can affect your rankings.
• Learn how to use SEOToolSetâ„¢ to implement the methodology.
• Discover how to identify the best keywords for your site.
• Analyze your site and competitors’ sites using keyword density analysis.
• Learn the best ways to submit your pages to get them indexed in search engines.
• Employ the monitor tool to check your rankings as well as your competitors’ rankings.
• Learn how to read the current and historical Ranking Reports.
• Understand link reputation and how to increase Link Popularity.
• Find out why some dynamic pages don’t get indexed and how to fix it.
• Learn to configure and use the SEOToolSetâ„¢ on a website.
• Participate in a lab review of a site using our “SEO Checklist”.

This two-day training course is a prerequisite for our SEO Certification Course.

If your webpages makes use of advertisements, you want to ensure that the most ads are displayed to your users. However, if users use the back button on their browser to navigate back on your site, chances are they won’t see a new ad on reloading an old page. You can overwrite these default settings by using one line of HTML code which will tell a user’s browser not to cache your page(s), thereby forcing them to reload the page again including viewing a new ad. Typically this tip should increase your advertising impressions by at least 15% if not greater, but be advised that a larger amount of bandwidth and resources will also be used to re-display the same webpages to web surfers. If your concerned about bandwidth conservation, do not apply the suggestions we make on this page.

HTML No-Cache Syntax

The cache setting can be controlled via three sets of META tags, “Expires”, “Pragma” and “Cache-Control”. Each of these META Tags will perform the same net effect and cause the web page to not be cached. The difference between each of them lies in the differences between how browsers interpret the results.

The “Expires” tag is an all browser tag which we recommend the most because it functions in all browsers and explicitly indicates to browsers that the page is to expire immediately and should therefore be reloaded now. In addition, webmasters have explicit control of defining exactly when a page will expire, whether it be now, in a few minutes or in a few months, this META Tag explicitly allows a set date for expiration. (Learn more about the Expires META Tag)

The “Pragma” tag only functions in Netscape browsers and for this reason we do not recommend its use since you essentially limit the ability to prevent caching to only Netscape users. The Pragma tag was specifically designed to interact with proxy servers that cache web sites into their local databases. It’s only option is to set the cache off if the tag is found, otherwise (if it is not found) it assumes that proxy caching is acceptable.

The “Cache-Control” tag specifies desired behaviour from a caching system and is understood by both clients and web servers. In order to prevent caching, the Cache-Control option should be set to “no-cache”. Our preference however still lies with the “Expires” tag simply because webmasters have more control and options of defining when a document will cease to be valid.

Sample Usage to Prevent Caching

Notice About These Implementations:
These cache prevention techniques override browsers’ cache settings which also means that each request will need to be re-issued which will cause an increase in bandwidth requirements. If your concerned about keeping bandwidth to a minimum, consider not using the techniques we cover on this page.

Reference: Submit Corner