I have told you all about keywords, and search engine optimization before, and I hope you have gained some knowledge, and hopefully put some of it to use. I would love to hear which sites you people work on, leave me a comment!

Keywords are often hard to come across, and if you have chosen an area in the market, which is already popular, then it’s even harder to optimize those keywords. Just imagine trying to optimize words/phrases like “make money”, “jobs online”, and so forth. I’m sure you can agree with me when I say that it is near impossible. Unfortunately, for those people who are new to the ‘game’ of advertising and making money online, there isn’t much room for making a success in an already established area, unless your ideas are unique or you have a clever way to get traffic to your website.

So what can be done about this? Well, I can’t tell you exactly how to get loads of traffic to your site, and I can’t tell you exactly how to get your website ranked up in the number one spot for the words of your choice, but what I can do is teach you a great little tip for choosing keywords.

As you know, everyone who has a website has a hosting company, which stores your website online. This company should provide you with some kind of control planel, the most popular being cPanel. cPanel is a tool, which allows you to login to your control panel, and within your control panel, there is a statistics section. If you are interested in making money with your blog/website, then you should know what I am talking about, if not, then I suggest you get hold of your hosting company, and find out how to go about checking your statistics and things immediately!

Within your statistics are of your control panel, there are two very useful sections: “Robots/Spiders visitors” and “Search Keyphrases”. These two sections will tell you which search engines people are using to arrive at your website, and further more, which keyword/phrases people are using to arrive at your website. Now, the aim here is to run your blog/site for a month or two, and carefully study these two sections. Let me explain why below..

Robots/Spiders visitors

This section will allow you to see which search engines are crawling your website. This basically means that your site has been listed with these search engines. For example, this website has been crawled many times by Googlebot, MSNbot and AskJeeves - so from this information I can tell that my site has been listed with these search engines. If your site does not have a Googlebot crawling it, then you should go ahead and take the steps to list yourself with Google!

Search Phrases

This is the most important part of this post. Search Phrases are the phrases and words, which people are using in search engines, that land them up at your website. I will return to my fishing example to explain what I am talking about - If you are looking through your search phrases and see, let’s say, three phrases: “fishing rods”, “surfing”, “tackle”. As the author of the fishing website, I will be happy to see “fishing rods” and “tackle” within those results, as those are popular words within my websites topics. The “surfing” phrase is not very relative, so I can ignore it. Now, the thing to do here is start using the phrases “fishing rods”, and “tackle” more often on my website. It is clear that these words are popular words for people to search and arrive at my website, so I will aim to optimize them. Use these phrases in your titles, and bold them in content of the website, and you will slowly start to “own” the words. The more times you use these phrases (within boundaries obviously), the more chances you have for your website to land in the top search results, when a person searches for them!

This is a process, not something you can just do once, and then stop, unless it just takes off the ground immediately, which is great, but rare. View your search phrases often, they change all the time, and choosing the correct words to optimize is crucial for a blog/site which relies on traffic from search engines.

Lastly, after a good couple months of carefully studying your search phrases, and you have selected a couple which work really well for you, include these words in back links. By this, I mean, when someone offers to link to your website, link it to your website using the key phrases you have studied. I have already talked about this: securing your keywords, if you are not following.

I hope that gives you some more information on getting that site of yours up the ranks!

I have spoken quite a bit about SEO (search engine optimization), I’ve covered a few topics on how to go about optimizing your website, and I have listed a couple small online programs to help you achieve this, but what I did not do, is release the big guns!

Webceo

Webceo is probably the most powerful search engine optimization software available on the Internet. It is comprised of 12 SEO tools in one, and packs a power punch when it comes to getting your website ranked in the top results on any search engine.

1. Optimize

• Find best keywords. Our keyword mining software will help you pick out keywords with lowest competition and highest demand, i.e. best from the SEO POV.
• Optimize your site for high rankings: the page analyzer built into our SEO software will give you detailed SEO advice in plain English.

2. Promote

• Submit your URLs to search engines by using our wise and safe SEO submission software.
• Know who links to your site, and to your competition. Our link analysis software reports inbound links, and even analyzes their text which is important for SEO.
• Find link partners and build link popularity. Any SEO software would be incomplete without a tool for building link popularity.
• Manage paid search campaigns. Though not directly related to organic SEO, PPC software is an important Web marketing tool.

3. Analyze

• Check your rankings with search engines. Web CEO software allows for tracking your SEO success with an advanced ranking checker and keywords trends.
• Track and analyze your visitors, ad campaigns, transactions, revenues, etc. with more than 120 live analytical reports built into our software.

4. Maintain

• Pinpoint broken links and other errors on your site
• Edit your Web pages in the WYSIWYG mode
• Upload HTML and other files to your server
• Monitor your website to know if it is up or down

If this does not catch your attention, then I don’t know what you are thinking, and perhaps you should read over these points again. This software will basically do everything you need to optimize your website. I tested out the software with this website, and I have see a huge success already, and it’s only been two days since I used it! The software is not hard to use at all, the interface is very user friendly, and they offer a useful help guide, which you can download as well.

The software is free - yes, that’s right, FREE.

The Webtrepreneur recommends it!

Read More | Download

Alright, so I have talked about Search Engine Optimization, the importance of content, and various other bits and pieces, but I have not talked about advertising and making money, which I guess is what everyone actually wants to read about!

I feel that it is extremely important to tackle this next topic, before moving in and just going ahead with throwing adverts all over your website, so read carefully. If you can get this into your head, before you begin, I can guarantee greater success with your venture to earn online.

Who do I advertise with? It is important to decide which affiliate companies to use before you go ahead with things. There are hundreds of different advertising programs, with a myriad of ways to make money. From impression (a single appearance of an advert on your site) payment programs, to click payment programs, which breaks into two categories: paid per click, and paid per action.

Some advertisers I have used during my experiences are: Google, Azoogol, AdBrite, Kontera, Amazon, Agloco and a few others. Each of these advertisers offer a different way of earning money through them. Let’s take a look how.

Please note: I am going to give just a brief summary of each one, and will then do individual posts about each one.

Google
Google offers a system called adsense. Adsense is an easy to setup system, which always you to display adverts on your website. Once you have an account with Google, and have been approved to use their system, you are entitled to start working with the Adsense control panel. In this control panel, you can choose the advert dimensions and colours, allowing you to match the adverts to your website. One of the most beautiful features of Adsense is that the adverts show content based on the content of your website, so if your website is about fishing, for example, Google will try and display adverts to do with fishing, I’m sure you can figure out why that is so wonderful!

Azoogol
AzoogleAds is a performance-based online advertising network. What this means is that each time a reader clicks an advert, and performs an action, you will receive revenue. Azoogle allows you to look through all of their adverts, and you can choose which ones you would like to display on your website. Furthermore, when searching through the adverts, they will tell you what action your reader needs to perform after clicking on the advert, and what revenue you will generate through this action. Take a look.

AdBrite
AdBrite offers a wonderful range of advertising programs: Text & Banner Ads, Interstitial Ads (full page, interactive adverts ) and Inline Ads (adverts appearing between text on your site). Another amazing new feature they have added, is the ability to include an advert over your pictures! For more information on these various advertising programs, click here.

Kontera
Kontera is a wonderful system, which searches through your website, reading the content, and looking for various words or phrases to link adverts too. If you look around my website, you will see the occasional word, which has a double gray underline, if you hover your mouse over these links, you will see exactly how there system works. Each click of these adverts generates you revenue. Kontera will learn your content, and decide which words are most appropriate to link, so once again, if your website is about fishing, it will look for common fishing terms, and create links on those! Sign up here.

Amazon
Amazon offers a wonderful service, allowing you to showcase Amazon products on your website. They give you the ability to create an account, choose products of your choice, change the colours of the adverts, and choose the type of advert you want. Each time a reader clicks an advert and purchases a product, you will receive revenue for this. This is truly one of the best advertising programs available! Books about earning money online! There is a live version below:

Agloco
Advertisers, search providers, and online retailers are paying billions to reach you while you surf. How much of that money are you getting? Agloco is a ‘pay for surfing’, program, where you get a chance to earn money through surfing the Internet. This is not really what we want, what we want is to use their service, which allows you to build your own network, by referring people to Agloco, and having them appear in your network, and therefore earning a percentage of what they earn. If you can build your network nicely, you could land up with a nice monthly revenue! Take a look now.

Right, those are the advertisers for today, hopefully you will be able to make something out of this information, click the links, hop on over, and get a better understanding of what these services have to offer. I will be returning to each of these services individually, but I just wanted to give you an idea of what is in stall for you over the next couple weeks. Note: I cannot stress how important it is to read the terms and conditions attached to each of these services. Some of them state that you may not use another advertising system if you are using theirs - it is crucial that you double check this!

Decide carefully, which systems you think will work best on your website. The money will come if you choose correctly.

Here are some of the tools I use when it comes to Search Engine Optimization. I have played around with most of them, and have had great success with them. If you use a combination of these tools together, you will find yourself having a great deal of time when it comes to getting things going, as well as organising yourself effectively.

Multirank Checker

It is very useful to be able to see what your Google PageRank is, especially if you are working on getting your ranking as high as possible, you can do your changes, and keep checking whether they are working. This checker will also tell you what your Alexa Ranking is.

Google PageRank Prediction

An interesting tool, which will give you a useful indication of your future ranking with Google.

Backlink Checker

Knowing where your traffic comes from is extremely useful. Use this tool to see where your users are coming from, and to find out who has been interested in your content. This is a great way to build up your connections to other site owners, and perhaps suggest a banner or link exchange with them.

Advanced Metatags Generator

I have talked about Meta tags here, and this tool will help you prepare your tags effectively.

Keyword Suggestion

Securing your keywords is vital these days, when aiming to tackle a niche market. This wonderful tool, will help you select your keywords!

Domain Popularity

Another useful tool, which will help you find out which websites are linking to your website. The tool comes with a collection of other features, including another Google PageRank checker.

Domain Age Check

Perhaps you have been watching a specific domain for a while, with the hopes of purchasing it - this tool will tell you how old the domain is, and you will be able to decide whether there is a chance that the domain might become free. If the domain has been around for a long time, for example, the chances are that the domain will not become available.

Search Engine Ranking Report

Another search engine ranking tool, this tool will tell you whether you rank in the top 100.

Spider View

This spider tool, will give you an indication as to how search engine spiders view your website. This will help you to optimize your content effectively.

Sitemap Generator

I have talked about this one before, but felt that it just couldn’t be left off the list!

I hope you find some of these useful, I certainly have! Take your time with them, don’t rush to go through all of them at once, as it takes patience and practice to use them effectively. Test other sites, which are similar to yours with these tools, to see what they are doing, you can learn a great deal doing this.