Something I have not mentioned, which does make a difference in gearing your website up to follow a specific niche is certain naming tricks. I have talked about key words, key phrases, titles and various other key elements of a website, all of which are vital with SEO, but when it comes down to the really small bits and pieces, there are a couple other little tricks of the trade.

I recently put a website up, purely for testing a few little concepts, I have been reading about. My results have been fairly good thus far; The website has only been running for two weeks, but I feel that two weeks is long enough for me to share this knowledge based on the yielded results.

Filenames do play a role in focusing a website around a specific niche. For this example, I will once again use a fishing website as my base. Instead of having files named: aboutus.htm, contactus.htm, why not label them: aboutfishing.htm and contactfishing.htm. These names appear in the source code of your website, and search engine spiders do see this. Use the keywords you have chosen to label your .htm/.html/.php files. It’s a simple task to do, and one which does make a difference, well my results show so at least. The second little trick is image files, which follow the same as above - name your images correctly. Let’s say, for example, that I went on a fishing trip, and took some wonderful pictures of the lake I was fishing in, and wanted to post these pictures on my website for my readers to take a look at. I download the photos from my digital camera, and uploaded them immediately. What I will find is that the images are named something along the lines of DSC1902 and DSC1903, and so on. Once again, take your time, and label the images correctly, and along your topic. The image names appear in the source code, and will be read by spiders.

Remember to always use alt and title tags when doing the above as well. Title and Alt tags are so often forgotten about, and they play a magor role in focusing your site around a niche. Here are examples of where you would use these tags:

<a href=”https://webtrepreneur.co.za/aboutwebtrepreneur.php” title=”About Webtrepreneur”>About Webtrepreneur</a>

and

<img src=”WebtrepreneurHeader.jpg” alt=”Webtrepreneur Header”>

I cannot stress how valuable it is to use these two tags when preparing your pages and posts. The website I put up, is a two page site, including everything I have mentioned above. I placed Adsense on the website, and submitted it to a couple search engines. I changed the content daily, followed my click throughs and statistics, and without over exaggerating, my traffic has almost doubling every two days. The Google adverts adapted perfectly to my topic, and the click through percentage increased as the adverts took onto the topic I chose. I have only made $40 in Adsense revenue on the website, but for two weeks, this is certainly not a bad effort at all. That’s almost $3/day for a two week old website, anyone who knows a bit about monetizing a website, will agree that that’s a good effort!

Give these little tricks a go, The Webtrepreneur would love to get some feedback from you, so I know that I am not the only one who has managed to make some extra dollars with a few simple tricks.