Many people have emailed me asking me different questions related to search engine optimization, and I do try and write a decent article now and then. I received a question earlier about Technorati and how one could go about increasing ones technorati ranking. Great question and a question that many people over look.

There are a number of different strategies available on the net and some unique ones that I use myself, so I’ve had a think about it and here’s a strategy, which I know works extremely well.

The easiest and most important step is getting Technorati to recognise all the links over the Internet which are associated with your website and which links are available on your website. Technorati often over looks hundreds of potential links and this will naturally damage your ranking. So let’s get started.

First off we need some software, something like Xenu will work. Xenu is a wonderful piece of software, which will crawl your site for links pointing towards it and links available on it. Download the software, enter in your website address and fire away.

Once the program is finished doing its thing, a website will popup - Scroll down to just over half way and look for ‘List of valid URLs you can submit to a search ening’. Once we have that list, we need to copy it to notepad. The next step is to use the technorati pinger, to ping all these URLs, you might want to remove all the external links from the list before you start pinging (http://technorati.com/ping). For sites with lots of links, obviously pinging each link seperately would take forever, so you can try Autopinger (http://autopinger.com/). Another way to submit multiple links is to use (http://rpc.technorati.com/rpc/ping)Â with your blog to automatically ping on page loads - let’s take a look at auto pinging with Wordpress:

• Log in to your WordPress weblog.
• Select “Options” from the top menu.
• Select “Writing” from the sub-menu.
• The last option on the page is “Update Services.” Add Technorati’s ping server (see address above) as a new line within the Update Services text box.

Applying this method to your website should see a lovely increase in recognised incoming links and therefore a stronger technorati ranking.

Give it a bash, let me know how it goes