Aaron Wall founded SeoBook.com in 2003 and has worked over 20,000 hours in the SEO field. His site is known for its popular online SEO training program and the SEO tools they offer. He has consulted for small mom & pop businesses right on through to fortune 500 projects. He also runs a bunch of sites that are not in the SEO space.

Answer:

I was in the military and loathed the lifestyle. On the submarine you could go month(s) without daylight and basically every aspect of your life was managed in ways that were arbitrary, illogical, and flat out stupid. One such example would be how they would allow oxygen to run a bit low out of spec & then disallow you from exercising because they feared running the oxygen scrubbers a bit more would create too much noise. Then the next day would be “field day” – a 4-hour clean up day where they would crank up the oxygen level & instruct you to use an industrial strength vacuum cleaner which was shorting the sound to the hull.

There were tons of other such examples, like on one underway when they lost all my stuff in Puerto Rico (offloaded it with the SEALs) & forced me to re-buy a full set of uniforms. On that same underway I came back to get told that my car was towed off base (into a ghetto, where it was broke into & I had more stuff stolen). The people who told me my car got towed told me it happened a while ago and that it would cost me a lot, while laughing at me. If you have ever watched the movie “Falling Down” that really encapsulated how I felt at that point in time. On that underway my pre-tax income was less than what the military cost me in lost or stolen goods tied directly to their incompetence. So they charged me to steal a few months of my life & I really hated everything about the military lifestyle from that point onward. When I got out of the military my first website was an ugly looking rant site about my loathe of the navy…followed quickly by a low quality affiliate website (hey, when a person is new, naive, and ignorant they often think their stuff is more brilliant than it is).

I tried to hire a person to do SEO for that affiliate site & of course nobody who was of any quality would want to work for dirt-cheap on a crappy thin affiliate website (if they were smart they would have built a better one themselves). The person I hired failed & so that was no good. That company is still selling garbage SEO packages to this day.

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