ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones. What this means, basically, is that ClickHeat is software, which you install onto your website, it keeps track of where your users are clicking on your website. The software is really easy to install, and once installed, checking where your users are clicking is a click away. The visual heat map gives you a wonderful break down, and allows you to keep track of what your users are interested in. Knowing this allows you to focus on these areas and work in increasing popularity in other areas of the website, or if you are interested in monetizing your website, knowing where your users are clicking will help you with advert placement.

The requirements to run this software involve: Javascript, PHP and Graphic Library GD (PNG support needed). Most web servers cater for the php and library support, and javascript is client side, which involves your browser being able to handle javascript, which is usually not a problem, and will already be organised.

There are three main features, which Labsmedia mention:

- Low logging activity: a very few function calls to log a click, no server load rise should be noticed.
- A keyword is used to define the page upon Javascript code load, allowing you to group same pages.
- Screen sizes and browsers are logged, making possible the tracking of liquid CSS layouts (100% used width).

The labsmedia website has a useful section on performance and optimization, and a well put together Frequently Asked Questions section. Go take a read of these two sections to optimize your uses for ClickHeat. On top of these wonderful resources, a live demo is also available, which gives you a full breakdown on exactly what you are able to achieve with this wonderful addon for your website.

If you would like to download this software, simply click here. For information on installation and upgrading, you may click here.

I have been using ClickHeat for over a week now, and have found the results extremely interesting from many points of view. The software gives you more than just a breakdown of where users are clicking, if you take your time with your results, you can actually start understand human trends, which is the area I have actually found most interesting. Download the software, install it, and enjoy knowing your readers that much better.