Learn how to improve your rankings across all of the major search engines and increase the qualified traffic to your website using the time–tested SEOToolSet™ tools and methodology. Based on years of search engine research and successful website optimisation, Bruce Clay’s SEO training course teaches you how to analyze search engine results and edit your website to achieve top placement with the SEOToolSet™.

To be relevant to people with all levels of SEO knowledge and experience, course topics range from the basic theory behind how search engines work, to advanced SEO techniques like how to optimise dynamic pages or increase your conversion rate without sacrificing rankings. The course also features an SEO Code of Ethics and best-practices session.

The following agenda is an overview of the SEOToolSet™ training course. The training materials are constantly updated to include the latest developments in the industry. Each student will:

• Learn what must be done to get top rankings.
• Learn how to increase click-through rates.
• Understand how to make your site more relevant.
• Find out how your server can affect your rankings.
• Learn how to use SEOToolSet™ to implement the methodology.
• Discover how to identify the best keywords for your site.
• Analyze your site and competitors’ sites using keyword density analysis.
• Learn the best ways to submit your pages to get them indexed in search engines.
• Employ the monitor tool to check your rankings as well as your competitors’ rankings.
• Learn how to read the current and historical Ranking Reports.
• Understand link reputation and how to increase Link Popularity.
• Find out why some dynamic pages don’t get indexed and how to fix it.
• Learn to configure and use the SEOToolSet™ on a website.
• Participate in a lab review of a site using our “SEO Checklist”.

This two-day training course is a prerequisite for our SEO Certification Course.