Learn how to improve your rankings across all of the major search engines and increase the qualified traffic to your website using the time–tested SEOToolSet™ tools and methodology. Based on years of search engine research and successful website optimisation, Bruce Clay’s SEO training course teaches you how to analyze search engine results and edit your website to achieve top placement with the SEOToolSet™.

To be relevant to people with all levels of SEO knowledge and experience, course topics range from the basic theory behind how search engines work, to advanced SEO techniques like how to optimise dynamic pages or increase your conversion rate without sacrificing rankings. The course also features an SEO Code of Ethics and best-practices session.

The following agenda is an overview of the SEOToolSetâ„¢ training course. The training materials are constantly updated to include the latest developments in the industry. Each student will:

• Learn what must be done to get top rankings.
• Learn how to increase click-through rates.
• Understand how to make your site more relevant.
• Find out how your server can affect your rankings.
• Learn how to use SEOToolSetâ„¢ to implement the methodology.
• Discover how to identify the best keywords for your site.
• Analyze your site and competitors’ sites using keyword density analysis.
• Learn the best ways to submit your pages to get them indexed in search engines.
• Employ the monitor tool to check your rankings as well as your competitors’ rankings.
• Learn how to read the current and historical Ranking Reports.
• Understand link reputation and how to increase Link Popularity.
• Find out why some dynamic pages don’t get indexed and how to fix it.
• Learn to configure and use the SEOToolSetâ„¢ on a website.
• Participate in a lab review of a site using our “SEO Checklist”.

This two-day training course is a prerequisite for our SEO Certification Course.

For those of you who are regular Adsense users, you will be aware of the new Adsense formats which were released a few months back. From what I have heard and read, these changes were happily accepted by the public, and used immediately across millions of websites. I personally found that these new formats allowed Adsense adverts to be moulded into designs a lot easier, and actually look rather appealing! Here is a picture of the new layout.

Now, just a few months later, Google have once again brought out something new for publishers! First it was text colours, borders and backgrounds, then a slight change to the layout of the advert, and now it’s a makeover in terms of the shape of the Adsense! You can now choose the shape of your Adsense to have square, slightly rounded, or very rounded corners! Take a look here to see an example of this, and here to see the options in the ‘Adsense Setup’ tag in your adsense account.

With Adsense becoming more and more flexible, it is making it easier and easier for publishers to earn a decent monthly income with these means!

I have been dabbling with the idea behind a website for some time now, but due to lack of time, partnership and legal advice, I have realised that I will unfortunately not be able to take on the idea and evolve it myself. What is the point of coming up with an idea, realising you are unable to do it, and just letting is disappear? I feel that that is pointless, and therefore I want to share it with all of you, perhaps someone here will like the idea, and make it happen. If you are looking for an idea to make some money off adsense and the likes, this one might be a good one.

Without going on and on about how the system would work, I am rather going to try and give a general summarized idea of it, and if someone wants more advice, ideas, etc, you can simply contact me.

The website would basically be a company review system. Let’s say that you work for a company in South Africa, you could come along and post a review about this company, obviously anomity would be available. A user could login, choose a company from a list of South African registered companies are write a review. Furthermore, the second part of this would be an interview section, if a person has been for an interview, they could login and write about the interview they went to at a specific company. This would start to create an excellent information base for anyone looking for a job or a new job - the person could have a look at how the company structures their interviews, therefore being able to attack it in the correct manner, or the person could login and have a read about the company they are interested in, as well as get a good idea as to what the company is about.

Letting your mind go a little more would make you realise so many things, from rating systems, to dynamic search facilities, to top reviewed company, and so on, the secondary ideas are almost endless. Adsense and advert wise, this would be a good place to stick up some adverts, users would return on a fairly regular basis I would imagine, and your adsense would probably take on the form of job style adverts, which get a rather decent click through rate.

Well, that’s the idea in a nutshell, I would actually love to see a version of this idea go live, a fancy web2.0 system, with user interaction, ajax forms, and a good sleek look!

I think it’s a good idea, what do you think?

P.s. My one concern was that of negative reviews, and companies getting angry?

Beyond The Rhetoric, by Michael Kwan, is running an excellent contest, one definitely worth taking a look at, I know the Web Entrepreneur did! He is giving away a free USB TV tuner (more about the tuner here) with PVR and time-shifting capabilities, to the value of $80!

There are three different ways to enter the contest:

1. Add Me To Your Technorati Favorites. This is by far the easiest way to enter, because all it takes is a single click. See the button on the top-right underneath the massive RSS icon? Click that. Everyone who has already added me as a favorite is already eligible to win! It’ll help if you leave a comment below with your Technorati username, but I’m sure we’ll be able to figure it out even if you don’t.
2. Review My Blog OR Put Up A Post About This Contest. Your blog entry has to be at least 200 words and it can be positive, negative, or anything in between. I’d appreciate if you linked to http://btr.michaelkwan.com using the anchor text “freelance writing“, but this is not required. If you blog about the contest, please link back to this page. For a bonus entry, take a screenshot showing that you subscribe to my RSS feed and include it in your blog entry.
3. Be One of June’s Top Commentators. There’s five spots and each of the top commentators will get one entry into the contest. Be number one on this list and get a bonus entry.

The deadline for entering the contest is July 1!