There are many ways to go about increasing your adsense revenues; These techniques range from correct placement to correct colour usage to a myriad of other things. All of these techniques are very standard, and almost every blog, which talks about adsense, will mention these factors which contribute to maximizing your adsense revenue. With a simple google search, you will be presented with 67 pages of results, which is around 670 articles on the Internet talking about these two fators, so basically what I am saying is that if you have not dealt with these two topics, I would suggest you go back to my three articles on getting started with adsense, and setting up adsense, etc. If you have read these topics, or you have done the basic colour matching and placement tasks, then it’s time to look a little deeper into increasing your adsense.

Inside your adsense control panel, there is a tab called ‘Competitive Ad Filter’, which is a sub tab of ‘Adsense Setup’. This advert filter system, if used properly can be highly effective. When looking at filter out various adverts from your website, there are two types of adverts, which you want to avoid: Made for Adsense (MFA) and Low Cost Per Click (LCPC).

MFA websites where authors purchase google adwords for tiny click through amounts of $0.01 - $0.05, to attract traffic to their website, which then houses more expensive adverts. It’s a clever idea and all, but for publishers who are running blogs hoping to make some supplementary income, it’s the worst thing possible. Think of it this way, if you are getting a decent amount of traffic and see between 50 and 100 clicks per day on your adverts, then you are doing well. But if these clicks consist mostly of MFA website adverts, your 50 to 100 clicks will be transferred into only $1 - $5! If your website could block these terrible low paying adverts, and you averaged around $0.20 - $0.50 per click, you would be earning around $20 - $50 a day! That’s an increase of 2000% simply by blocking these MFA adverts.

The whole point of the Competitive Ad Filter panel is to phase out these MFA and LCPC adverts, but how do we go about finding out which ones they are? We cannot click our own adverts and study the revenue pulled in, as this is against Google’s Terms and Conditions, although one sneaky way would be to move from one computer to another (avoiding the same IP Addresses and hardware serial numbers), but the amount of petrol and effort to do this, it really would not be worth it, so we need a better way.. Ads Black List, is a website which does this for you. To put it in their words, “AdsBlackList.com is a unique project designed to enable you to dramatically reduce the amount of MFA (made for ads) and LCPC (low cost per click) sites which appear through the use of PPC systems such as Google Adsense™, Yahoo Publisher Network™ and Chitika eMiniMalls™”. The service is really simple to use, and takes just a couple steps:

• Create an account
• Click on the My Account link on the left
• Click on the Add Domain link
• Type in your website URL, Title and Keywords
• Click on the Generate Filter List
• Drag your website across
• Check the MFA and LCPC boxes and hit submit

Once you have completed the steps above, you will be presented with a list of all the MFA and LCPC domain names related to your keywords. Now we need to add this list to our Competitive Ad Filter:

• Log in to Google Adsense
• Click on Adsense Setup
• Click on Competitive Ad Filter
• Paste the list of domain names into the text box, and hit submit

It’s as simple as that. One last thing, make sure you choose your keywords correctly, and if you are unsure how, use an seo tool to do the hard work for you. The Webtrepreneur would love to hear whether you have success with this, like I have, so please leave a comment.